Accelerating Global Marketing Efficiency with AI
Enabling faster, smarter document access for a global medical device manufacturer
A global medical technology company operating in over 130 countries, this organization develops and manufactures advanced diagnostic and therapeutic equipment for healthcare providers worldwide. Its marketing team supports a large international sales force, providing critical documentation and messaging to drive revenue and field performance.
Customer Challenges
The existing document retrieval process was manual, slow, and disruptive to strategic work.
- Slow Turnaround Times - Requests for sales collateral often took 7 – 9 days, leading to delays in responding to customer needs.
- High Volume of Requests - The marketing team was inundated with frequent and urgent demands.
- Time Sensitivity - Sales opportunities were being missed due to lag in content delivery.
- Workflow Disruption - Ad hoc requests constantly interrupted focused marketing initiatives.
Stellar's Solution
Stellar partnered with the company to design and deploy an AI-powered document management solution that gave sales and marketing teams instant, reliable access to key materials.
- AI Chat Interface - Allowed users to search for documents and answers using natural language queries.
- Source Transparency - Every response included links and citations for immediate verification.
- Retrieval-Augmented Generation (RAG) - Used real-time feedback to continuously refine AI accuracy.
- Human-in-the-Loop - Early document recommendations were reviewed by marketing staff to ensure precision.
“Stellar has been a key AI partner for our company. Their Microsoft AI expertise has made a profound impact on our business operations and continually ensures we are deriving meaningful value with our AI investments.”
VP, Digital Transformation
Outcomes and Benefits
Within two months, the company transformed its document delivery process from sluggish to near-instant, resulting in major time and productivity gains.
- Immediate Responses
- Reduced request turnaround from over a week to under one minute.
- Accuracy and Trust
- Cited responses boosted user confidence and reduced duplication of effort.
- Always-On Access: Teams gained 24/7 support across global time zones.
- Teams gained 24⁄7 support across global time zones.
- Strategic Focus Restored
- Marketing staff were freed up to focus on high-value projects.